Supplier Promotions


22 AUGUST 2019


The Distell Group is South Africa and Africa’s leading producer and marketer of wines, spirits, ciders and other ready-to-drink (RTD) beverages, sold across the world. With a diverse portfolio of brands with rich provenance and authenticity, our products are priced across the pricing continuum to cater to a broad spectrum of consumers. We employ approximately 5 500 people and have an annual turnover of R21,5 billion.

Our mission

We craft distinctive alcoholic beverage brands, enhance memorable moments and inspire responsible enjoyment. The value we create enriches the lives of our people, shareholders and the communities within which we live and work.

Our vision

We are a proud African alcoholic beverages company with heritage, global reach, world-class people and the ability to do extraordinary things!

Our purpose

We exist to provide unique moments of social enjoyment through the responsible marketing of well crafted ciders, wines and spirits.

Our values

Our values define who we are as individuals and as a company. They guide how we conduct our business and engage with stakeholders.

  • Customer and consumer focus – We are passionate about our customers and consumers.
  • Courage – We are enterprising and courageous in the way we tackle challenges and opportunities.
  • Responsibility – We take ownership of our words, actions and commitments.
  • Respect – We respect people’s views, attitudes and opinions.
  • Integrity – We act with integrity at all times.
  • Collaboration – We are one Distell team!

Our Key Strengths

  • Differentiated brand and product portfolio straddling all key occasions
  • Brands with rich provenance and authenticity
    • South Africa’s Winelands
    • Wind-swept Scottish Isles
  • Portfolio ideally suited to intermediate premiumisation in developing markets
  • Impressive agricultural asset base with potential to unlock value
  • Organisational culture that thrives on innovation
  • A diverse pool of talented professionals

Our Aspirations

  • Dominant regional alcoholic beverage brand and RTM owner
  • #1 cider company globally
  • #2 alcoholic beverages company in South Africa
  • Leading regional alcoholic beverages player in Africa
  • Diversify geographic base and step-change growth
    • One or two other continents
    • Drive scale not possible through organic growth