Advice and tips

10 TIPS FOR MAKING YOUR RESTAURANT BUSINESS SUCCESSFUL

14 JUNE 2019

 

A restaurant business can survive the tough competition from established and new players, if it formulates a unique marketing plan. It must know its market niche, target customers, competitors very well. But it’s visual communication with the people must also be impressive and purposeful.

Restaurant business is competitive as you have to drive customers to dine and enjoy at your place more than they do in others restaurants. If you are unable to catch their attention, chances are that your small venture will be closed. Most of the business are closed abruptly and do not survive as they fail to engage people.

People go to restaurants to spend some memorable moments with friends and family while enjoying food. Still, many entrepreneurs either abruptly close their restaurant business or they are not satisfied with its performance. Most of them fail because they do not adhere to some basics of operating a restaurant business and end up losing their customers to the competitors.

A majority of restaurant owners wrongly believe that if a restaurant serves good quality food, then that is enough to run a lucrative business. Good quality of products or services is something basic. Beside the quality offerings, you need to turn your restaurant business into a brand that people can trust.

Many restaurants fail to explore their full business potential. Several of surveys have found that the failure rate in the restaurant industry is actually very high. According to the Restaurant Startup & Growth magazine survey, 23% of the restaurants fail in the very first year in Dallas, a major U.S city in the state of Texas. But the study also pointed out that if the restaurant survived the first year, then only 14% and 7% such restaurants close in the second and third year respectively.

A recent study by Cornell University estimates the failure rate even higher. The study shows that 60% restaurants are closed in the first year. This means that the starting phase is crucial for your restaurant startup. However, do not be frightened by these stats.

All you need to do to run your restaurant business effectively is to avoid making the mistakes others made. For example, many unsuccessful entrepreneurs opened a restaurant without proper research of the market and customers.

They had no plan to deal with any financial emergency. Most of them had no marketing plan for the brand building, which is something you should be doing right away to start building a reputation for your business in your area. An established brand can easily ward off competition.

Looking for a restaurant logo design?

We have helped thousands of business owners from all around the world with their banner and much more

One of the key things that most of the restaurant owners ignore is a professional logo design. Logo is a visual identity of a business and it conveys a brand message to target consumers. So, look at some inspiring logos for restaurant startups and get an impressive logo for your restaurant.

Also, research your target customers to know about their economic, social and other backgrounds. Find out more about your competitors. Get right answers to some key questions before you launch your restaurant business. These are the key things you should consider before starting your restaurant.

Here Are 10 Essential Tips To Make Your Restaurant Business Successful

01. Hire A Great Chef And Know Your Concept

Make sure that you hire a chef who boasts many years of experience in preparing the dishes to the utmost satisfaction of the customers. Chefs are like superstars. People go to a particular restaurant because it has the services of a chef who has a reputation for preparing unique dishes.

So, think of hiring some talented chefs who can satisfy the taste buds of your customers. Location of your restaurant also is important in determining the success of your business. Visit many places and do some research to find out which location will be crucial for the restaurant. Find out what local people are missing when they want to enjoy going to a restaurant. Make sure that your restaurant is in a busy area that has parking space.

Choose your restaurant concept carefully as well. Do you want to target only a few rich tourists and people of the area? Or, do you want to target the middle-class consumers? Know your target consumers to decide before launching your restaurant project. Some of the concepts you can choose are:

  • fast food restaurant
  • fast casual dining such as a café and a pub and a family style dining
  • An upscale dining
  • Food trucks
  • Pop Up restaurant with no long time commitment

 

02. Keep Adequate Funds In Reserve

A sudden slump in the business is often unbearable for startup restaurant owners and many of them close the shutters. Most of the restaurants start well but face a financial crunch in off seasons when customers disappear. A wise move to deal with such a tight money situation is to plan your capital expenses for next many months. You will need funds to invest in buying restaurant reservation software and many other such essential feature to make your business user-friendly.

Generally, new restaurant owners take around eight to nine months before break even. Keep enough money aside until that period is over. Moreover, you need the additional money also to wait and watch to find out, if your restaurant will catch on. The restaurant owners not foreseeing a possible crisis period spend all of their budget money quickly.

So, do not be carried away by the initial success. Instead, let your business settle first. Until then, spend your reserved funds cautiously.

03. Get A Memorable Logo

Make sure that your restaurant business is represented by a unique logo. People will see your restaurant logo on your street signs, advertisements, billboards, newspapers, business cards, websites, menu card and elsewhere.

A logo is not just a copyright mark to identify your restaurant. More than that, your logo design helps you build a trustworthy brand image of your restaurant business.

So, get a logo that is unique in its design and concept. Make sure that the logo is free of cliched elements such as a chef’s hat, images of dishes etc. Ask your graphic design services designer to create something exciting and engaging. Your restaurant business will use your logo as a tool to drive customers. So, the logo must be a memorable design that helps in building a solid customer base.

04. Ensure A Unique Menu Card

When people visit your restaurant, the first thing they come across with is your restaurant menu card. The card has the prices and dishes displayed for the customers. They can pick a dish that suits to their budget after carefully scanning the card. But a professionally created menu card design has the ability to speak a lot about your restaurant business.

Make sure that the pricing and dishes are neatly categorized in the card design. Use a mix of images and text in a way that it looks unique to the diners. They should be carrying a good memory of your restaurant back with them. Your menu card will surely be one of the factors for them to come back to your restaurant.

05. Build A Dedicated Website

Put your restaurant business online. Remember that people will be booking tables to dine in your restaurant. They can easily do so if your restaurant features and services are available on the web. So, create a memorable website design and put it on the web.

Make it certain that the website is user-friendly. This implies that it should have all the information they need about your restaurant. For example, your contact information, booking facility, ordering facility, menu, and other details should be in the web pages.

06. Use Social Media

One of the most effective way to promote your restaurant business is to take advantage of social media. Your potential customers are on social sites such as Facebook and Twitter. So, create a useful social media page for your business.

Then, start posting relevant content to give details and new developments relevant to your restaurant. Make sure that you send tweets regularly on daily basis. A purpose here is to engage people with your restaurant services and business.

07. Do Aggressive Promotion

Aggressive promotion of your new restaurant business is crucial to get a brand recognition amongst people. They will immediately come to know about a new restaurant in their locality. There is no huge fund involved for the publicity. All you need to do is to adopt some cost-effective marketing means.

For example, distribute leaflets at crowded place to make people aware of your business. But make sure that the leaflet design makes a good first impression. There are in fact many ways to promote your business. Explore them to see the results yourself.

08. Invest On Your Guests

You should treat your customers as guests. This implies that you will earn your business and money by treating them with quality food and service. Spend money on buying qualitative equipment. Train your restaurant people for good manners while serving your customers.

Make additional efforts to connect with your customers. Make a close relationship with them while talking and serving by using phrases that establish a real emotional connection with the guests. Spend some money on the ways to giving your guest a memorable personal experience. They will spread a good word of mouth for your restaurant.

09. Run Your Restaurant As A Corporate Entity

Run your new restaurant in a professional way. Develop a system to generate demand for your food and service. Make sure that you retain the talented chefs with your restaurant. If you are operating your restaurants from two locations, you need to learn some organizational skills.

10. Partner With Smarter People

After your restaurant gets some foothold, make sure that it evolves steadily afterward. You will need many ideas from many people for a steady growth of the business. You need to find out those smart people with smart ideas.

Once you get the ideas and the people, establish a strong emotional relationship and partnership with them. You must take good care of them. Their ideas are the basis on which you will build a reputation of your restaurant.

These are the key points for you to consider when operating your restaurant business. One of the important element to running a restaurant is its logo, which is a visual communication with the target audience. To get a unique logo design, you think of crowdsourcing the logo work to Designhill. This is a leading marketplace to create logos etc graphic designs at affordable price. The site offers 100% Money Back Guarantee so that you get back your funds if you do not like the design.

Advice and Tips

12 FUN CONTENT MARKETING IDEAS FOR RESTAURANTS

13 JUNE 2019

 

Recently we gave you one approach to getting started with content marketing. It involves writing down every question related to food — dining out in particular — that a person may have in your local market, writing out responses to those questions, and posting the questions and answers as part of an ongoing blog series.

Check it out.

It’s a straightforward approach to leveraging content to make your restaurant concept stand out and get found online.

Well, how about we piggyback that practical, blocking-and-tackling approach with some far more adventurous ideas you could incorporate into your restaurants content marketing, to keep building your brand voice and social following?

Implementing some of these content marketing ideas may come easier for some than others, duly acknowledged. But don’t feel a need to be too precise in following them — let ‘em serve as idea generators for you to steal from and implement based on your available resources.

1. Start a blog on your restaurant’s website.

Today. Now. Any number of creative ideas from this list or from your own brain can be put into motion so much easier with a blog on your restaurant’s website. Heck, you could even be funny with this and keep or add the default, initial post headline, “Hello world!” as your entry into blogging.

Or follow our previously shared five types of posts for restaurant blogs.

Check out this screenshot from the Shake Shack Tumblr (click to enlarge):

2. Talk like a human. About your brand. On video.

Like this. Have some fun:

3. Film a 60-second video that teaches people…

Specifically, that teaches people how to make a “poor man’s” version of one of your specialities at home and post it to YouTube. I know, crazy, is what you’re initially thinking — until you realize the power in having fun over-emphasizing in the video that this is a “poor man’s” version of the special and how the real, authentic version is just a 5-minute drive away.

Discover the power in leveraging the third-largest search engine in the world — YouTube –with casual and fun videos, not your typical commercials.

In fact, you can add a step here and get a bigger bang: Turn those steps into a Pinterest post. Pinners love them some recipes.

THE BEST DIGITAL MARKETING TOOLS FOR RESTAURANTS

4. Give your biggest, baddest menu item its own Twitter account.

On that Twitter account, let that menu item speaks for itself throughout the day. Give it a personality, a voice — you might even let it be fun and act like it’s a rogue account that’s trying to stay off the radar.

5. Post a “This Week in…” video to Instagram every Monday.

You’ve only got 15 seconds here, so highlight just one featured menu item. Add a splash of background music and you’ve got some brand personality. Use each Instagram post’s comments section to add the necessary details and disclaimers to the week’s offers.

6. Go guerrilla and publish a low-key podcast (audio or video).

Interview an employee at one of your stores on, “How We Make Your Food…” Emphasize how you buy your food if it’s local.

If you go audio-only, just make sure to get some ambient sound of your food cooking, you know, get that sizzle of the grill going. If you swing for the fences and go video, get some crazy close-ups of that food cooking so our mouths water. It’s a great way to engage local employees, too. Give the podcast, “The Sporkful” a listen for inspiration and direction on this.

7. Jump. On. Memes.

Enjoy the art of newsjacking for restaurants. Funny (but not morally vacant) celebrity news grabbing the headlines this today?

Newsjacking is the art of publishing content that capitalizes on the latest memes or news — you build YOUR story off of those current events.

Here’s how newsjacking works, as a chart:

That chart is courtesy of David Meerman Scott, author of Newsjacking.

Here’s a thought: temporarily nickname a menu item after a celebrity who’s found their way into the headlines and tweet it heavily. Steer clear of tragedy, of course, but is no shortage of news any given week that you can piggyback.

8. Equip 20 of your restaurants with their own iPod Touch.

Here’s why you’re doing this, specifically: They’re to be used solely for capturing authentic photos and videos. Have those locations send their photos and videos to you to fuel your social media — augmenting your professionally-snapped photos. “Food so good, we don’t need Photoshop.”

9. Share recipes and pairings that work great with your food.

Seriously. People grab food to go all the time — is there some side item that would go great with your food, that wouldn’t detract from sales? Sriracha? Your menu item followed up with Twinkies as a dessert? Write periodic blog posts about it. “We hear from customers who order takeout that they’re pairing our ____________ with ____________ and LOVING IT.”

If you’re not getting that kind of feedback from customers, jumpstart the campaign by asking your employees for what they pair they’re favorite menu items with when they grab dinner on the way out the door.

10. On a dedicated Tumblr, feature local Average Joes (and Janes)

Position us as though we’re celebrities endorsing your menu item. If your brand can get away with it, keep it simple with a humorous, Onion-style photo + caption:

“87-year-old Pearl Hairston says our carnitas ‘make her toes curl.’

A little fun, 15-minutes of fame for local fans of your brand.

11. Tell a legendary version of your restaurant’s backstory.

What is the number one feature of your restaurant that people notice or talk about, BESIDES the food? Write a whole backstory about how that feature came to be at your restaurant on your blog. Heck, the story doesn’t even need to be true — create your own legend (but at least state it’s a legend).

If your brand has been around 20 or more years, uh, this is a no-brainer and I can’t believe you haven’t already quit reading this to start writing that backstory.

12. Go all Buzzfeed and Upworthy with your blog posts.

Cause some laughs by poking fun at the trend towards over-hyped headlines with variations like this on your blog or Twitter:

“This Dad Ate Our Porterhouse and I Can’t Believe What Happened Next!”

or,

“3 Women in a Row Ordered Horchata. What Our Server did for the 4th is So Touching OMG!”

And add a photo that goes along with the over-the-top headline. Again, if you’ve got a casual or even an offbeat brand, the stories don’t even need to be real. They’re all aimed at building that brand voice and having some fun.

BONUS!

 

13. Post your menu and graphics on Pinterest AND Slideshare.

Do this for all of your LTOs and other specials. Slideshare is a major secret weapon, with all kinds of SEO goodness built-into it. Pinterest you know about. Killer image + simple description and hashtags as applicable = good digital marketing.

Summary

Listen, are some of these ideas off the beaten path? Of course they are. Do they make sense for your speakeasy? Or your nightclub? Or your full-service, fine dining establishment? Probably not.

Let the ideas serve as fuel for you to get started with your own content marketing strategy. There are so many fun things restaurant brands can do with content marketing. Whether you dip your toes into content marketing as a resource or a broadcaster, the opportunities are nearly endless.

Shed the boring. Stand out.

Advice and tips

7 RESTAURANT MANAGEMENT TIPS

13 JUNE 2019

 

Managing restaurant effectively is one of the most daunting tasks for the management. The competition is huge and the margin of error is very less.

Thus a well-rounded effort is a key to successful and effective restaurant management.

The image by Posist is a good place to start to provide food for thought to the restaurant managers. Some other effective restaurant management tips and strategies follow the image below.

1.  Train and Trust your team – Technology holds the key

As perhaps the cornerstone of your establishment, your staff is who will determine how fast the restaurant grows.

As such, train them regularly because proper training breeds an aura of trust and understanding amongst themselves as well as when interacting with clients.

Training makes them proud of the restaurant, which invariably works even when you aren’t there to monitor their performance.

Also, it is not easy to monitor the performance while you engage yourself in daily chores.

Technology is the key here. If you have not embraced it yet, you are risking your venture.

Best tips on restaurant management emanate from technology. Try a few Free Hotel and Restaurant management software to get experience in working with technology.

There are a lot of excellent Apps for the hospitality industry that can get you closer to technology and save a lot of cost for your establishment.

While mutual respect and confidence are expected, it is the same trust that brings along the freedom and ingenuity amongst the staff.

 

You might have felt that you are a lone warrior in a crisis situation. It is a proven restaurant management tip to succeed.

Trust others to have multiple hands working for you in the most effective manner.

When you show that you believe them, even petty issues that can warrant your attention will be solved swiftly.

However, ensure that you don’t grant them too much trust.

This topic about hiring and training is elaborated in our article on Attracting, hiring and retaining the hospitality talent.

 

2. Motivate others to stay motivated

Motivation is that extra gas required during extreme situations.

It brings out the best out of the team, especially when it is needed.

Therefore, it’s useful to keep your team happy and motivated, initiate team-building meetings, reward hard work and keep the habit of offering surprise perks.

Moreover, be a leader; sometimes, work as a chef, a secretary or a lobby boy.

This does not only help motivate others but keeps you motivated as well.

There a lot of  Free hotel management games which could help you train your staff as well as motivate them.

Another crucial restaurant management tip is to ensure activities like away days, motivational sessions, camps and parties to ensure that everyone stays focused and motivated.

 

3. Check the inventory and Focus on procedure implementation

This again is one of the crucial restaurant management tips.

Being the basis of running the restaurant smoothly, all the fundamental aspects must be in unison at all times.

The short-term plans, as well as the long-term ones, will act as the points of reference.

Although flexibility and judiciousness are keys to procedure implementation, everything must be done within your office.

As a smart manager, always check the inventory to keep everything available.

To ease the entire process, make it as simple as possible so that it doesn’t consume much of your time.

Ideally, a full inventory per week and someone who’s responsible for the day-to-day checks is perfect.

If you don’t have a flow chart as yet, have one for your restaurant management.

The flow chart of the procedure should be made available to everyone in management and the team.

Look for the most visible place in the staff area- staff room ideally to place the chart.

Moreover, it also helps you to stick to rules and regulations.

An example of the flowchart for food administration can be the one recommended by the US Food and Drug site.

Make one around the business model of your restaurant.

You must have a well-written business plan outlining long term and short term goals, methodology, budget, target market, branding, marketing plan etc.

If you don’t have a structured Business Plan yet, you might need one at the earliest.

As one of the tips on restaurant management, creating a blueprint for the current state of the business and perhaps how you are growing is essential.

The policies may include your management plan and strategic vision.

 

4. Monitor the food quality and the services

If your restaurant is based in a busy locality, keeping clients satisfied at all times can be daunting.

As a manager, when you spot a problem, relax and work to rectify in the future.

Reacting to it immediately can create problems on the smooth running of the restaurant.

Needless to add, always ensure that the health and food safety regulations are followed.

Along with that, employee decency is imperative.

Quality and service are two pillars that you should always concentrate on as a hotelier.

Hospitality is all about service.

Customer service holds the key in the hospitality industry and that must always reverberate within the system of your restaurant or any other food service establishment.

 

5. Consider using the web for Answers

We are in the digital age where solutions are found on the web.

For better management, consider using management tools that are within your realms as well as on the internet.

If you are stuck somewhere just use the web.

Google your issues and you will have hundreds and thousands of solutions. All you need to do is to pick the one that suits you the most.

Best restaurant management Tips and tricks are available in abundance.

There is an interesting Infographic on POS Sector about restaurant management tips.

There are a lot of other valuable resources should this guide not suffice the need.

Also, use the web to stay ahead in the competition by keeping yourself aware of the latest trends and innovation.

 

6. Handle complaints professionally and carefully

From being a smart, judicious judge to acting swiftly, always strive to create a harmonious working space for all.

This will help in lesser complaints and happy team.

However, complaints will still find its way to you and in a way is good for the growth of your restaurant business.

Hoteliers and hospitality professionals seem to have mastered complaint handling skills but following guidelines still help.

Here is a rock solid restaurant management resource that might help you handle guest complaint better.

And, this tip comes from the National Restaurant Association that helps over 500,000 restaurant businesses from across the globe.

It wouldn’t be a bad idea to grab a cup of coffee and then going through a few articles of the National Restaurant Association to learn the art of handling guest complaints.

 

7. Don’t forget to create a workable Management Plan

This is last but not the least important tip of restaurant management.

It is actually one of the restaurant management tips that hold the key to success.

In the spirit of togetherness, give every employee an extra role.

Let everyone be a part of the overall plan. Think about Yield Management, menu, pricing and devise both short-term as well as a long-term business plan.

Let everyone know what’s expected of them so that they are responsible at all times.

A workable management plan would ensure that everyone knows where they fit in the system and what is expected out of them.

Advice and tips

7 Tips for Keeping Restaurant Employees Happy and Motivated

13 JUNE 2019

 

The following article is a guest post by David Galic and our friends over at ShiftPlanning.

When it comes to achieving long-term success in the restaurant business, it’s not all about the food. It is about the experience as a whole and one of the biggest influences on the quality of the experience is the people who deliver it: your staff.

The truth is that the quality of your staff and service is just as important as the quality of your grub. And in order for your staff to perform at their best, they need to be both happy and motivated. Furthermore, your customers are more likely to notice that your staff is not satisfied than they are likely to notice that your chef might be having a bad day.

That’s why it’s important to keep your employees highly motivated and excited about coming in to work every day. Here are six quick tips that can help you to boost employee morale and get the most out of a satisfied and happy staff.

Acknowledge Them

Let your staff know that you appreciate them. One of the simplest ways of doing this is by running an “Employee of the Month” program. Make these types of accomplishments public for the entire restaurant to see, and make sure to give some type of visual accolade, like a picture on a wall or trophy, to signify the achievement.   Just as important, make sure to discuss what led to this achievement as a team so that they can model this behavior and improve the level of service across the staff.

You can even offer incentives for your employees in order to motivate them strive to earn the title. And they don’t have to be monetary necessarily. For example, you can give your Employee of the Month a paid day off or half days with full pay.

Invest In Them

Few things show your employees that you care about them and their futures better than investing in their skills. When you pay for your servers, bartenders, hosts and chefs to improve their skills, this is benefiting both sides. They are becoming better at what they do and you are getting seasoned, high quality employees without having to hire new people.

When an employee is learning new things on the job, it gives them a greater sense of purpose. It also shows them that you want them there for the long haul and you don’t see them as easily replaceable, which employees love.

Award Longevity

If there is anything that restaurateurs lose sleep over it’s losing employees. This vertical is at the top of the heap when it comes to high turnover rates. A great way to avoid constantly losing employees is by awarding them for staying with you.

You can offer cash prizes for longevity, encouraging employees to stay with you by giving them either raises or one-time bonuses every six months or so. It might sound like a lot of money, but in reality, you’ll end up saving money in the end.

Remember, finding new employees, training them, and getting them acclimated to your restaurant costs money. So the less time and money you have to spend replacing departing workers, the better.

Let Them Have Fun

Work should be taken seriously, there’s no doubt about that. However, giving your team and opportunity let loose and have fun can help everyone focus and work harder when necessary.

Providing a break room with some games or a television where they can chill out in between shifts and have some fun could really help boost morale. Something like this could help your employees unwind and refocus themselves during their breaks, and it also shows them that you care about their happiness.

Team building exercises are also a good idea. Take your team out several times a year to do something fun, like paintball, bowling or rock climbing. These types of group activities outside of the restaurant help to form strong bonds and facilitate better teamwork, which will hopefully then carry over to regular work activities.

Offer Incentives

There’s nothing wrong with a little healthy competition between team members. If you want to motivate your staff, you can offer gift cards or other prizes and awards for finishing on top in terms of sales for the day or week.

Are you trying to push a new menu item? Tell your servers that whoever manages to sell the greatest number of dishes will be rewarded. You can do this on a monthly basis as well. Keep track of sales stats and then offer a cash bonus to the employee who ends up selling the most food at the end of each month.

Give Them A Say

Employees love when they are involved in decision making processes that affect them. For example, letting them set their availability and working collaboratively with your staff when scheduling their hours and shifts can go a long way.

Get with the times and start using employee scheduling software instead of pen and paper or Excel sheets to allow your employees to get involved with the process and increase transparency. You can allow them to request shift trades on their own and coordinate their working hours among themselves as well.

Giving them this added independence not only makes them feel appreciated and respected, it also saves you a lot of time and stress by turning the entire scheduling process into a collaborative one that doesn’t solely rest on your shoulders.

Feed Them

You’re running a restaurant, right? Why keep your employees working on sandwiches and chips? Offer them free meals at least once a week. If you can afford it, one free meal per day for each employee would be excellent too.

No one likes to work on an empty stomach, especially people who have to look at food all day at work. A hungry employee is not a happy employee. Fix them up something fresh from your kitchen every once in a while.

Conclusion

Keeping employees happy, motivated and productive is more important than ever in today’s economic landscape. Recent studies have shown that employees who are happier work harder. The converse is also true. Unmotivated and miserable employees are less engaged and less productive.

Obviously, the happiness of an employee doesn’t only depend on the atmosphere at the workplace. There are many outside influences that factor into a person’s overall state of contentment. And that’s why it’s even more important to make your workplace less stressful and more supportive.

While you can’t control outside factors like family and personal issues, you definitely have the ability to make your restaurant a safe haven for your employees where they will feel as though they are part of a supportive and positive micro-community.