30 August 2017

Our pink bottles are back! For a purpose.

For the 3rd year, our 500ml and 750ml natural spring water bottles are changing from blue to pink during October to raise R300000 for CANSA, CHOC and PinkDrive.* This is our way of helping organizations who help people affected by cancer.

The campaign runs from mid-September and is supported by in-store POS, truck branding, radio and a dynamic digital burst.

Knowing how South Africans celebrate their participation as “Pink for a Purpose” heroes, we also provide a platform for them to share their enthusiasm via Facebook, Twitter and e-mail.

Look out for us at a number of community and cause-related events, where we will provide refreshment for the same purpose – the most natural and refreshing way to support the fight against cancer.

aQuellé. Pink for a Purpose. Always 100% for people.


*CANSA’s purpose is to lead the fight against cancer in South Africa. It’s a non-profit organization (NPO) that enables research, educates the public and provides support to all people affected by cancer.

*CHOC Childhood Cancer Foundation is a public benefit organization (PBO), which was established in 1979 as a support group to parents of children with cancer, by parents of children with cancer. Their vision is to be the leading organisation in childhood cancer and life threatening blood disorders.

*PinkDrive is the indispensable, tangible breast cancer Non-Profit Company (NPC), powering South Africa’s mobile Women’s Health Mammography and Gynaecology Units. PinkDrive’s underlying message is ‘Early Detection Saves Lives’.