17 August 2017



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Learn Customer Service from an expert!
Master Neighbourhood Marketing!
Get Basil O’Hagan’s two business books! R250 each! R400 for both! Vat inclusive.

Let’s help your business succeed! In this issue, we discuss how a classic business card draw can give a massive database boost, how to right-size your advertising spend, the power of the web link and how to create the special moments that stimulate customer loyalty.

New Book!

World Class Customer Service for South Africa!
Basil O’Hagan’s latest book is a treasure trove of 175 tips on how to deliver the best customer service, whatever your industry. Deliver sensational service! Build loyalty! Grow Profits! Basil shares his decades of experience in this critical discipline in one easy-to-read volume. Learn to plan and implementworld-class customer service, how to build a service culture, the importance of atmosphere and how to deliver customer service on social media. Real, practical advice from the best in the game. Available now!

Awesome Neighbourhood Marketing Promotions

A Guaranteed Database Boost
The classic tactic of regular business card draws or competitions is a great way to expand your database. Make yours a business-card draw on steroids. Offer guaranteed prizes for everyone who puts their card into the fishbowl. It can be a discount voucher or a bounce-back offer on their next purchase. Award an impressive monthly grand prize – a holiday, a weekend away or a night out sponsored by a business partner. Or your own products! Always ask permission to add entrants to your database. A busy retail outlet can get 20 business cards a day this way. That’s 400 new contacts on your database every month!

Proven Neighbourhood Advertising Tactics

Think Small! Win Big!
Your advertising budget is limited. Don’t blow it all in one go. A massive billboard might look good for a month, but if you have nothing to follow it up with, your message will be forgotten. Rather schedule a regular, ongoing advertising campaign of smaller newspaper ads, shorter radio spots, reasonably sized billboards and targeted flyers. By using smaller advertising media buys, you can be cost-effective and remain front-of-mind for longer.

Ways to Market for Next to Nothing

Link from everywhere
Building a website is a non-negotiable part of marketing your business. So is sharing your web address! That link must be an integral part of your message. It should appear on your advertising, in your physical stores and offices. Think about putting your web address in your logo. A link to it should appear in all your digital communications – your emailers, your social media, your SMSes. Your website is your shop window and your communications hub. Refer your customers to it at every opportunity.

Customer Service WOWs

Make it special
Customer service becomes world class when you make real, warm human contact. This happens during special moments with your customers. Think of businesses you regularly support. What keeps you coming back? A friendly staff member, warm conversations, a generous gesture? These are the special moments of human bonding. Apply them in your business. Look out for opportunities to do something special for your customers. Do them a favour, give advice, make a joke… Deep down inside, people never forget those special moments. They create the ultimate prize: customer loyalty.

415 Action-Packed Neighbourhood marketing Tips

A must-read for all South African retailers and small businesses! Attract customers! Make sales! Boost profits! All in your own neighbourhood. Basil O’Hagan’s popular business text, the definitive neighbourhood marketing handbook, is bursting with tips to take your retail business to the next level. It features practical tips that are simple to grasp, easily browsable and relevant to the SA market. Price on request.
Till next time, keep marketing and remember: Never Stop Making Offers!
Basil O’Hagan Marketing Consulting
Get business guru Basil O’Hagan to revolutionise your company with tips and advice gleaned from more than three decades in business. Email
Basil O’Hagan
Basil O’Hagan is contributing editor to Entrepreneur magazine and Your Business magazine. His book 415 Action-Packed Neighbourhood Marketing Tips has sold more than 2 000 copies. World Class Customer Service For South Africa is out now.
BOH Marketing 
Tel. 011 467 2358