ADVICE FOR RUNNING A SUCCESSFUL RESTAURANT
03 JUNE 2019
Chef Martin Laprise’s Tips
1 If you are going to have a restaurant one day, do your homework first. Here’s some advice I passed on to a friend of mine last month about running a successful restaurant.Train and coach your staff well so when you its your day off they still perform accordingly. NO RESTAURATOR can do it alone.
2 Although this is your own unique concept, as soon as you open your restaurant, create your business as if someone else would take over one day. Think like a franchise. That way when you want to slowdown and have a life with your child, you have a system and rules for everything. OR if you want to sell the business and travel the world, it’s easier once you have system in place. Think TURN KEY.
3 Empower all your employees to make decisions and not rely on you every times. Do not discourage them if they screw up, try to explain to them the best you can.
4 Reward your cooks by letting them create a special of the day and/or create an item for the new menu. Everyone likes to be part of things. A cook who feels part of something will stay longer. Ask for their opinions once in while so they will feel important and happy to work for you.
5 The schedule is the BEST tool you have in the kitchen or in the front. It’s a great reward to give a flexible schedule to your staff so that they can have a life or a hubby. Employees are there to help you realize your goal. Figure out what is best for everyone. 4 days a week for 10 hours for someone may not be suitable for someone else. Talk to everyone and make the schedule that best fits everyone’s needs. Example; young cooks like to party, where old cook like to be with their spouse on special occasions. ADJUST!
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6 You are now a restaurant owner, wow, BUT don’t forget to think about when you were an employee and how it made you feel when the boss did not listen to any of your advices. Listen to your staff; NO REALLY listen to all of your staff, including dishwashers. They see things that you don’t. You only have two hands and two eyes! Create a system and environment that promote opinion sharing. Like a meal between lunch and dinner service with all the staff so everyone can talk about ideas and how to improve. This will create a great TEAM environment and cost very little long term.
7 The front of the house servers will benefit from having educational wine tasting once in while and enjoy the experience AND stay longer.
8 Don’t make one person work 60 hours a week when you can hire one and half workers instead. I know that the labor market is toughf, but it can be done. People that are over worked don’t perform well and may cost you some future clients. You ultimately control who works and how much! Even if someone wants to work overtime, don’t do it. For cost and for the employee.
9 Follow up is the most important action in any business. Example; when you say to an employee I will talk to you tomorrow, talk about it the very next day. When you say we will talk about a raise in two months, don’t avoid it. Make sure to have a talk two months to the day even if it is to say I can’t talk right now for X or Y reasons.
10 If you give direction to any employees, you absolutely need to follow up to see if it was done right or done at all. If an employee who knows that you don’t follow up is more likely to screw up.
11 Customer service is extremely important. If you know that a table has waited a bit too long, send a glass of something to the table. A few dollars is much cheaper than a bad review from a client. Find a drink or food that is your signature to offer when things get busy.
12 All recipes, food or drink, should be written down and standard every time.
13 Since you are in the middle of wine country, if I were you, I would do wine tasting once a month. Something like the second Wednesday of each month. Stick with it and one day it will be packed. Have wine maker as guest!
14 Press releases are simple. Tell your story about how you got there and you should get free press. Don’t ever sell your restaurant, sell you journey to media.
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15 Press releases are very powerful! Wait until you are ready to handle lots of people. Make sure to send it to all media nationwide, not just local media.
16 Don’t cut down on quality ever and dessert is extremely important, as this is the last thing the client sees before the bad news/the bill.
17 No matter how much I like to cook duck, if the local market does not want to eat duck I have to accept that I will cook something else to make a living.
18 Hire people for who they are, not what they know. You can teach someone to be a better cook or server, BUT you can’t teach someone to be a better well adjusted human being. Choose people for their personality and teach them what you want.
19 Reward your employees for doing a good job.
20 Support your small community by giving out dinners to charity, you will get free press for it and feel good too.
21 An employee will never have the same commitment as you, period… This is your life, and it’s only a job for your best employee. Eventually, to make someone assistant manager is a smart move that will allow you to have a life of your own.
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