Advice and Tips


03 JUNE 2019


01. Hire A Great Chef And Know Your Concept

Make sure that you hire a chef who boasts many years of experience in preparing the dishes to the utmost satisfaction of the customers. Chefs are like superstars. People go to a particular restaurant because it has the services of a chef who has a reputation for preparing unique dishes.

So, think of hiring some talented chefs who can satisfy the taste buds of your customers. Location of your restaurant also is important in determining the success of your business. Visit many places and do some research to find out which location will be crucial for the restaurant. Find out what local people are missing when they want to enjoy going to a restaurant. Make sure that your restaurant is in a busy area that has parking space.

Choose your restaurant concept carefully as well. Do you want to target only a few rich tourists and people of the area? Or, do you want to target the middle-class consumers? Know your target consumers to decide before launching your restaurant project. Some of the concepts you can choose are:

  • fast food restaurant
  • fast casual dining such as a café and a pub and a family style dining
  • An upscale dining
  • Food trucks
  • Pop Up restaurant with no long time commitment

02. Keep Adequate Funds In Reserve

A sudden slump in the business is often unbearable for startup restaurant owners and many of them close the shutters. Most of the restaurants start well but face a financial crunch in off seasons when customers disappear. A wise move to deal with such a tight money situation is to plan your capital expenses for next many months. You will need funds to invest in buying restaurant reservation software and many other such essential feature to make your business user-friendly.

Generally, new restaurant owners take around eight to nine months before break even. Keep enough money aside until that period is over. Moreover, you need the additional money also to wait and watch to find out, if your restaurant will catch on. The restaurant owners not foreseeing a possible crisis period spend all of their budget money quickly.

So, do not be carried away by the initial success. Instead, let your business settle first. Until then, spend your reserved funds cautiously.

03. Get A Memorable Logo

Make sure that your restaurant business is represented by a unique logo. People will see your restaurant logo on your street signs, advertisements, billboards, newspapers, business cards, websites, menu card and elsewhere.

A logo is not just a copyright mark to identify your restaurant. More than that, your logo design helps you build a trustworthy brand image of your restaurant business.

So, get a logo that is unique in its design and concept. Make sure that the logo is free of cliched elements such as a chef’s hat, images of dishes etc. Ask your graphic design services designer to create something exciting and engaging. Your restaurant business will use your logo as a tool to drive customers. So, the logo must be a memorable design that helps in building a solid customer base.

04. Ensure A Unique Menu Card

When people visit your restaurant, the first thing they come across with is your restaurant menu card. The card has the prices and dishes displayed for the customers. They can pick a dish that suits to their budget after carefully scanning the card. But a professionally created menu card design has the ability to speak a lot about your restaurant business.

Make sure that the pricing and dishes are neatly categorized in the card design. Use a mix of images and text in a way that it looks unique to the diners. They should be carrying a good memory of your restaurant back with them. Your menu card will surely be one of the factors for them to come back to your restaurant.

05. Build A Dedicated Website

Put your restaurant business online. Remember that people will be booking tables to dine in your restaurant. They can easily do so if your restaurant features and services are available on the web. So, create a memorable website design and put it on the web.

Make it certain that the website is user-friendly. This implies that it should have all the information they need about your restaurant. For example, your contact information, booking facility, ordering facility, menu, and other details should be in the web pages.

06. Use Social Media

One of the most effective way to promote your restaurant business is to take advantage of social media. Your potential customers are on social sites such as Facebook and Twitter. So, create a useful social media page for your business.

Then, start posting relevant content to give details and new developments relevant to your restaurant. Make sure that you send tweets regularly on daily basis. A purpose here is to engage people with your restaurant services and business.

07. Do Aggressive Promotion

Aggressive promotion of your new restaurant business is crucial to get a brand recognition amongst people. They will immediately come to know about a new restaurant in their locality. There is no huge fund involved for the publicity. All you need to do is to adopt some cost-effective marketing means.

For example, distribute leaflets at crowded place to make people aware of your business. But make sure that the leaflet design makes a good first impression. There are in fact many ways to promote your business. Explore them to see the results yourself.

08. Invest On Your Guests

You should treat your customers as guests. This implies that you will earn your business and money by treating them with quality food and service. Spend money on buying qualitative equipment. Train your restaurant people for good manners while serving your customers.

Make additional efforts to connect with your customers. Make a close relationship with them while talking and serving by using phrases that establish a real emotional connection with the guests. Spend some money on the ways to giving your guest a memorable personal experience. They will spread a good word of mouth for your restaurant.

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09. Run Your Restaurant As A Corporate Entity

Run your new restaurant in a professional way. Develop a system to generate demand for your food and service. Make sure that you retain the talented chefs with your restaurant. If you are operating your restaurants from two locations, you need to learn some organizational skills.

10. Partner With Smarter People

After your restaurant gets some foothold, make sure that it evolves steadily afterward. You will need many ideas from many people for a steady growth of the business. You need to find out those smart people with smart ideas.

Once you get the ideas and the people, establish a strong emotional relationship and partnership with them. You must take good care of them. Their ideas are the basis on which you will build a reputation of your restaurant.